29.12.2017 | Social video «Toi Zhyry» has won the grand prix of the most prestigious Russian advertising festival
The Foundation of the First President of the Republic of Kazakhstan – Elbasy and the television channel KTK had conquered the next top of the success! The movie «Toi Zhyry», created by the order of the Foundation of the First President of the Republic of Kazakhstan, was awarded the Grand Prix of the most prestigious Russian advertising festival «Red Apple». This social video, was made by the creative studio «STRANA media team», colorfully shows the Kazakh wedding.
With the creation of the video, the creative team worked for several months. As a result, the project turned out to be interesting, kind and truly domestic, in which the national features of Kazakhstan’s citizens are demonstrated in a light humorous style. «Toi Zhyry» quickly gained popularity in social networks. Users of social networks and instant messengers actively sent each other a hilarious video. Sincerity became the main reason for the success of video work.
In the video, everything happens before the wedding day, in which attended relatives and friends of the main characters – the bride and groom, including pop stars, actors and politicians. The main musical design of the video was the hit of the legendary band «Dos-Mukasan», which sounds on Kazakh toes to this day.
As the authors of the project say – ahead of new projects and new victories!
Phones of the press service of the Foundation of the First President of the Republic of Kazakhstan – Elbasy:
8 701 777 6558, Ainur Isabaeva